Ford Set for Comeback in India

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Introduction: New Generation SUV Poised to Redefine the Market

In a strategic move that has caught the attention of automotive enthusiasts and industry experts alike, Ford appears to be on the cusp of a significant comeback in the Indian automotive market. Recent developments suggest that the American automaker is laying the groundwork for the reintroduction of the Ford Endeavour SUV, signalling a renewed commitment to the Indian market. This resurgence follows Ford’s closure in India in 2021, and the company seems poised to make a formidable reentry.

Patent Filing and Design:

Adding substance to the speculations is Ford’s recent patent filing in India, which pertains to the design of the current-generation Endeavour. This model, known internationally as the Ford Everest SUV, has garnered acclaim for its robust performance and modern design. The filing hints at Ford’s intention to bring this globally recognized SUV to the Indian market, offering consumers a fresh and compelling option.

Source – Rushlane

Assembling in Chennai:

Insider sources reveal that Ford’s plan involves assembling the Endeavour at its existing Chennai factory, with local assembly operations expected to commence in 2025. However, the possibility of direct imports is not off the table, leveraging the provision allowing the import of up to 2,500 fully built-up cars without homologation. This dual approach could see the new Endeavour making its way to Indian roads sooner than anticipated, providing a formidable contender against rivals such as the Toyota Fortuner.

Source – The Print

Chennai Plant’s Strategic Role:

The fate of Ford’s Chennai plant has been a subject of speculation, having been initially listed for sale but retained by the company. Despite multiple offers from prominent OEMs such as Vinfast, MG, and Tata Motors, Ford decided to keep the plant, securing all necessary regulatory clearances for a potential sale or, as it now appears, a revival of operations. Given that the plant had previously manufactured the outgoing Endeavour, adapting it for the new generation SUV would likely involve a smoother transition.

Continued Service Operations:

What sets Ford apart in its approach to the Indian market is its commitment to existing customers. Even after halting sales in 2021, the company continued service operations and actively promoted service and warranty packages. This approach underscores Ford’s intent to maintain a foothold in the Indian market despite the challenges.

New Endeavour Highlights:

The upcoming Ford Endeavour boasts a distinctive and rugged design, featuring a boxier front end with a prominent grille and Matrix LED headlights. Built on the robust platform of the Ranger pickup, the Endeavour retains a ladder-frame architecture, ensuring durability and off-road capabilities. Inside, the three-row cabin introduces a modern dashboard design dominated by a portrait-oriented 12-inch touchscreen, running Ford’s latest SYNC infotainment software. Safety features are comprehensive, including nine airbags, hands-free parking, adaptive cruise control, and Ford’s Pre-Collision Assist with Intersection Assist.

Source – Autochat360

Powerful Performance:

Under the hood, the new Endeavour offers a range of powerful engine options. These include two 2.0-litre turbo-diesel variants (single and twin-turbo) and a brand-new 3.0-litre V6 turbo-diesel, mirroring the offerings of the latest Ranger. Transmission choices cater to diverse preferences, with a 6-speed manual and a 10-speed automatic available, depending on the chosen engine variant. Some markets also provide the option of a 2WD setup for those prioritizing efficiency over off-road prowess.

Opinion:

Ford seems to be planning a comeback in the Indian market with the Ford Endeavour SUV. The company has filed a patent for the design of the current-generation Endeavour, indicating its intention to introduce the globally acclaimed model to the Indian market.

The plan includes assembling the Endeavour at Ford’s Chennai factory, with local assembly expected to start in 2025. However, there is also a consideration for direct imports, taking advantage of the provision allowing the import of up to 2,500 fully built-up cars without homologation.

The fate of Ford’s Chennai plant, initially listed for sale but retained by the company, seems to play a crucial role in the potential comeback. The plant had previously manufactured the outgoing Endeavour, making the transition to the new generation model more feasible.

Ford’s commitment to existing customers is highlighted by the continuation of service operations even after halting sales in 2021. The company actively promotes service and warranty packages, emphasizing its intent to maintain a presence in the Indian market.

The new Endeavour boasts a rugged design, retaining the Ranger pickup’s platform with a ladder-frame architecture. The interior features a modern dashboard design dominated by a portrait-oriented touchscreen, while safety features include nine airbags, hands-free parking, adaptive cruise control, and Ford’s Pre-Collision Assist with Intersection Assist.

The powertrain options for the new Endeavour include two 2.0-litre turbo-diesel variants and a new 3.0-litre V6 turbo-diesel, with transmission choices including a 6-speed manual and a 10-speed automatic.

Conclusion:

As the dust settles on Ford’s recent moves, including the patent filing, job listings, and the reconsideration of the Chennai plant’s fate, it becomes increasingly evident that the American automaker is preparing for a significant resurgence in India. If these speculations materialize, Indian consumers can anticipate the return of the iconic Ford Endeavour, a model that could redefine the SUV segment with its modern design, robust performance, and a host of advanced features. The potential arrival of the new Ford Endeavour heralds exciting times for automotive enthusiasts, signalling the brand’s determination to make a lasting impact in the competitive Indian automotive landscape.

Ford Endeavour FAQ

Ford Endeavour Comeback in India: Frequently Asked Questions

Q1: What recent developments indicate Ford’s potential comeback in the Indian market?

A1: Ford’s filing of a patent for the design of the current-generation Endeavour and its consideration of local assembly in Chennai suggest a strategic move toward a comeback in India.

Q2: What does the patent filing specifically cover?

A2: The patent filing pertains to the design of the current-generation Endeavour, known globally as the Ford Everest SUV.

Q3: When is Ford planning to commence local assembly of the Endeavour in India?

A3: Local assembly operations are expected to start in 2025 at Ford’s Chennai factory.

Q4: Is there consideration for direct imports of the Ford Endeavour?

A4: Yes, Ford is considering direct imports, leveraging the provision allowing the import of up to 2,500 fully built-up cars without homologation.

Q5: What role does the Chennai plant play in Ford’s potential comeback?

A5: The Chennai plant, initially listed for sale, has been retained by Ford and could play a crucial role as it had previously manufactured the outgoing Endeavour.

Q6: How has Ford maintained its commitment to existing customers despite halting sales?

A6: Ford has continued service operations and actively promoted service and warranty packages, emphasizing its commitment to existing customers.

Q7: What are some key design highlights of the new Ford Endeavour?

A7: The new Endeavour features a boxier front end, a large grille, Matrix LED headlights, and a modern three-row cabin with a 12-inch touchscreen.

Q8: What safety features does the new Endeavour offer?

A8: The new Endeavour comes equipped with nine airbags, hands-free parking, adaptive cruise control, and Ford’s Pre-Collision Assist with Intersection Assist.

Q9: What are the available powertrain options for the new Endeavour?

A9: The new Endeavour offers two 2.0-litre turbo-diesel variants and a new 3.0-litre V6 turbo-diesel, with transmission choices including a 6-speed manual and a 10-speed automatic.

Q10: When can Indian consumers expect the potential comeback of the Ford Endeavour?

A10: While specific timelines are not mentioned, the patent filing and strategic moves indicate that the new Endeavour could arrive in India in the near future, potentially before 2025.

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