In a bold stride towards sustainable luxury, Volvo has once again taken center stage with the launch of its fully electric premium MPV, the Volvo EM90. More than just a mode of transportation, the EM90 epitomizes Volvo’s commitment to innovation, sustainability, and a seamless fusion of functionality and luxury.
Setting the Stage for Sustainable Innovation
Volvo’s entry into the multi-purpose vehicle (MPV) segment, particularly in the thriving Asian market, is marked by the strategic introduction of the EM90. Following the success of the EX30 small SUV, Volvo is strategically expanding its model portfolio to cater to diverse consumer needs and expand its global presence.
The decision to unveil the EM90 in China, the world’s largest car market, underlines Volvo’s commitment to meeting specific market demands and capturing new audiences. This move positions Volvo as a frontrunner in sustainable mobility, aligning with its ambitious goal to become a fully electric car manufacturer by 2030.
Pledge to Sustainability and Safety
Jim Rowan, Chief Executive at Volvo Cars, emphasizes that with the EM90, Volvo is leveraging its heritage and safety leadership in the electric MPV segment. The EM90 not only reflects Volvo’s dedication to sustainability but also taps into new market demands, broadening the appeal of the Volvo brand to a wider audience.
This commitment to sustainability is not a new venture for Volvo. Drawing inspiration from its rich heritage, particularly the iconic Volvo Duett introduced in 1953, the EM90 embodies the brand’s legacy of versatility and spaciousness. The Duett, celebrating its 70th birthday this year, has been a timeless example of practicality, qualities that have been carefully integrated into the design philosophy of the EM90.
Exploring the EM90’s Dual Purpose
The EM90 is a pivotal addition to Volvo’s fully electric portfolio, demonstrating the brand’s rapid growth in the premium pure electric segment. In the relatively small premium MPV segment in China, the EM90 serves a dual purpose, seamlessly transitioning between a family-friendly vehicle and an executive business transport option.
Beyond family trips, the EM90 transforms into a sophisticated executive transport, providing an unparalleled interior environment for meetings and business calls. The vehicle promises safety, spaciousness, versatility, and a premium on-the-go experience, making it an enticing option for a broad range of customers.
Volvo EM90 Electric Minivan: A Luxurious Office on Wheels
Volvo’s pursuit of sustainable luxury takes a captivating turn with the EM90 Electric Minivan. Priced at USD 114,000 (approximately Rs. 94.75 lakh in India), the EM90 is positioned as more than just a people mover – it’s hailed as a luxurious office on wheels. While currently exclusive to the Chinese market, there are tantalizing hints of potential exports to other regions where luxury minivans are in demand.
A Unique Chinese-Swedish Collaboration
Under the ownership of the Chinese automotive giant Geely, Volvo has collaborated to create the EM90, essentially a badge-engineered version of the Zeekr 009. This partnership results in a unique blend of Swedish design elements and a distinct Volvo identity. The front fascia proudly showcases Volvo’s signature features, while Volvo-specific elements distinguish it from its Zeekr 009 counterpart.
Dimensions, Design, and Interior Elegance
Measuring approximately 5209 mm in length, 2024 mm in width, and 1867 mm in height, with a 3205 mm long wheelbase, the EM90’s design prioritizes interior space. Sliding rear doors ease ingress and egress, and a short bonnet area maximizes the interior, maintaining typical minivan proportions.
Inside, the Scandinavian minimalist approach dominates the dashboard, featuring a remarkable absence of buttons. A 15.4-inch square infotainment screen and a rectangular instrument screen take center stage. The 2+2+2 layout includes individual captain chairs in the second row, boasting electric adjustability, heating, ventilation, and two folding trays. Passengers in the second row enjoy a 15.6-inch entertainment screen for a versatile setting.
Power and Performance
Equipped with a CATL-sourced 116 kWh battery supporting fast charging, the EM90 features a single 268 bhp electric motor driving the rear wheels. With an impressive range of 738 km on a single charge, the minivan accelerates from 0 to 100 km/h in 8.3 seconds. Charging from 10% to 80% takes just 30 minutes.
While the EM90 lacks the higher-spec dual motor layout of its Zeekr 009 counterpart, Volvo’s electric minivan is a noteworthy addition to the market, combining luxury, functionality, and environmental consciousness.
In conclusion, the Volvo EM90 stands as a beacon of Volvo’s dedication to innovation, sustainability, and providing customers with an exceptional driving experience. From drawing inspiration from its rich heritage to addressing the evolving needs of the modern market, Volvo has created a masterpiece that combines luxury, functionality, and environmental consciousness. As the automotive landscape continues to evolve, the EM90 sets new standards, driving change and shaping the future of sustainable and opulent transportation.
Frequently Asked Questions (FAQs) – Volvo EM90
1. What is the Volvo EM90, and what sets it apart in the automotive market?
The Volvo EM90 is a fully electric premium MPV that embodies Volvo’s commitment to innovation, sustainability, and a seamless fusion of functionality and luxury. Its dual purpose as a family-friendly vehicle and an executive business transport option sets it apart.
2. Why did Volvo choose to unveil the EM90 in China?
Volvo unveiled the EM90 in China, the world’s largest car market, to strategically meet specific market demands, capture new audiences, and position itself as a frontrunner in sustainable mobility, aligning with its goal to become a fully electric car manufacturer by 2030.
3. How does the EM90 reflect Volvo’s commitment to sustainability and safety?
The EM90 leverages Volvo’s heritage and safety leadership in the electric MPV segment, emphasizing sustainability. It aligns with Volvo’s goal to be fully electric by 2030 and draws inspiration from the iconic Volvo Duett, showcasing the brand’s dedication to versatility and spaciousness.
4. What is the dual purpose of the Volvo EM90?
The EM90 serves as both a family-friendly vehicle and an executive business transport option. It seamlessly transitions between these roles, offering safety, spaciousness, versatility, and a premium on-the-go experience for a broad range of customers.
5. How does the EM90 contribute to Volvo’s fully electric portfolio?
The EM90 is a pivotal addition to Volvo’s fully electric portfolio, demonstrating the brand’s rapid growth in the premium pure electric segment, particularly in China’s thriving market for premium MPVs.
6. What is the pricing of the Volvo EM90, and is it available in markets outside China?
The EM90 is priced at USD 114,000 (approximately Rs. 94.75 lakh in India) and is currently exclusive to the Chinese market. There are hints of potential exports to other regions where luxury minivans are in demand.
7. How does the EM90 result from a Chinese-Swedish collaboration?
Under the ownership of the Chinese automotive giant Geely, Volvo collaborated to create the EM90, a badge-engineered version of the Zeekr 009. This collaboration blends Swedish design elements with a distinct Volvo identity.
8. What are the dimensions and interior features of the Volvo EM90?
The EM90 measures approximately 5209 mm in length, 2024 mm in width, and 1867 mm in height. The interior features a Scandinavian minimalist approach with a 15.4-inch square infotainment screen, a rectangular instrument screen, and a 2+2+2 layout with individual captain chairs in the second row.
9. What is the power and performance of the Volvo EM90?
Equipped with a CATL-sourced 116 kWh battery supporting fast charging, the EM90 features a single 268 bhp electric motor driving the rear wheels. It has an impressive range of 738 km on a single charge and accelerates from 0 to 100 km/h in 8.3 seconds.
10. How does the Volvo EM90 contribute to sustainable luxury and the future of transportation?
The Volvo EM90 stands as a beacon of Volvo’s dedication to innovation, sustainability, and providing customers with an exceptional driving experience. It sets new standards in the automotive landscape, driving change and shaping the future of sustainable and opulent transportation.
