In the ever-evolving landscape of the motorcycle industry, KTM has marked a noteworthy presence let’s look at the best buys that we can have for 2024 based on its November 2023 sales report. The Austrian brand showcased a robust performance, with a substantial year-over-year (YoY) growth in total sales and an intriguing interplay between domestic and export markets.
Total Sales Overview
Total sales for KTM in November 2023 reached 11,741 units, representing an impressive 13.14% YoY growth. Despite a marginal 4.08% month-over-month (MoM) decline, the figures signify a positive trend for the company. The 390 range emerged as the top seller, comprising the recently launched 2024 390 Duke, 390 Adventure, and RC 390, with a total of 3,956 units sold.
Segment Breakdown
390 Range Dominance
Source – Inida Today
The 390 range demonstrated substantial performance, boasting a 91.48% YoY growth. While experiencing a 9.41% MoM decline, it remains a pivotal contributor to KTM’s overall sales success, signaling a strong market demand for these models.
200 and 250 Ranges
Source – Car and Bike
Following closely, the 200 range (200 Duke and RC 200) and the 250 range (250 Adventure and 250 Duke) secured the second and third positions, with 3,695 and 2,718 units sold, respectively. However, the 200 range faced a 36.56% YoY decline and a 6.24% MoM dip, contrasting with the impressive 89.28% YoY growth observed by the 250 range.
Resilient 125 Range
Despite being the lowest in sales volume at 1,272 units, the 125 range displayed a notable 53.47% MoM growth, revealing intriguing market dynamics and potential shifts in consumer preferences.
Domestic Sales Snapshot
While domestic sales saw a dip of 26.99% MoM, KTM’s 200 range continued to lead with 2,777 units sold and a 21.11% YoY growth. The 250 range secured the second position with 1,371 units sold, experiencing a substantial 50.83% YoY growth. However, a significant 33.32% MoM decline suggests potential fluctuations in the domestic market.
390 Range Triumph
The 390 range, with the recently launched 2024 390 Duke, doubled its sales YoY, reaching 1,001 units. Despite a 36.32% MoM decline, this range remains a key player in KTM’s domestic portfolio.
125 Range Challenges
The 125 range faced challenges domestically, with 138 units sold, marking a 58.31% YoY decline and a 37.84% MoM drop. Understanding the factors influencing the performance of this range could provide valuable insights into the market dynamics.
Export Excellence
One of the most compelling aspects of KTM’s November 2023 sales report is the remarkable performance in export markets. The 390 range emerged as the star, constituting 45.79% of total exports. With 2,955 units shipped, it displayed an impressive 83.43% YoY growth and a 5.72% MoM increase.
250 and 125 Ranges Find Global Appeal
The 250 range showcased exceptional growth in export markets, recording a staggering 155.6% YoY growth and a commendable 37.03% MoM increase. Similarly, the 125 range experienced a 71.39% YoY growth and an 83.63% MoM surge, indicating a rising global interest in these models.
200 Range Export Dynamics
In contrast, the 200 range proved to be less popular in export markets, with 918 units shipped. While facing a 74% MoM decline, it still displayed a 66.91% YoY growth, showcasing nuanced export dynamics.
Conclusion
Source – Financial Express
KTM’s November 2023 sales report paints a picture of a brand navigating both domestic challenges and international triumphs. The continued dominance of the 390 range, coupled with the resilience of the 250 and 125 ranges, highlights KTM’s adaptability to diverse market demands. Understanding the intricacies of domestic and export sales dynamics provides valuable insights for both enthusiasts and industry analysts alike.
Top KTM buys for 2024 – Frequently Asked Questions
1. What is the total sales figure for KTM in November 2023?
The total sales for KTM in November 2023 reached 11,741 units, marking a 13.14% year-over-year growth.
2. Which KTM range was the highest selling last month?
The 390 range, including the 2024 390 Duke, 390 Adventure, and RC 390, proved to be the highest selling in November 2023, with 3,956 units sold.
3. How did the 390 range perform in terms of year-over-year and month-over-month growth?
The 390 range exhibited a remarkable 91.48% year-over-year growth but experienced a 9.41% month-over-month decline.
4. What is the leading model in KTM’s domestic sales?
In domestic sales, the 200 range, comprising the 200 Duke and RC 200, led with 2,777 units sold and a 21.11% year-over-year growth.
5. How did the 125 range perform both domestically and overall?
The 125 range had the least sales domestically at 1,272 units but showed a significant 53.47% month-over-month growth, indicating potential market trends.
6. Which KTM range demonstrated exceptional growth in export markets?
The 250 range showcased outstanding performance in export markets, with a staggering 155.6% year-over-year growth and a commendable 37.03% month-over-month increase.
7. What challenges did the 125 range face in domestic sales?
The 125 range faced challenges domestically, with 138 units sold, marking a 58.31% year-over-year decline and a 37.84% month-over-month drop.
8. How did the 200 range perform in export markets?
The 200 range proved to be less popular in export markets, with 918 units shipped, facing a 74% month-over-month decline but still displaying a 66.91% year-over-year growth.
9. What percentage of KTM’s total exports did the 390 range constitute?
The 390 range constituted 45.79% of total exports, with 2,955 units shipped, showing an impressive 83.43% year-over-year growth.
10. Overall, how did KTM’s exports compare to domestic sales in November 2023?
KTM’s exports stood at 6,454 units, surpassing the domestic sales figure. Exports showed a 1.02% year-over-year growth and a 29.08% month-over-month growth.
